Digital marketing encompasses various strategies to reach customers through electronic devices. Key types include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, Content Marketing, Email Marketing, and Affiliate Marketing. Other important types include Influencer Marketing, Mobile Marketing, and Video Marketing. 

Here's a more detailed breakdown:

• Search Engine Optimization (SEO):

  Optimizing website content and structure to rank higher in search engine results pages (SERPs) for relevant keywords. 
Pay-Per-Click (PPC) Advertising:
Running paid ads on search engines or social media platforms, where you pay only when someone clicks on your ad. 
Social Media Marketing:
Building a brand presence and engaging with customers on social media platforms to drive traffic and sales. 
Content Marketing:
Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. 
Email Marketing:
Sending targeted emails to subscribers for promotional offers, newsletters, or other updates. 
Affiliate Marketing:
Partnering with other businesses or individuals to promote your products or services and earning a commission on sales generated through their efforts. 
Influencer Marketing:
Collaborating with popular individuals or personalities to promote your brand to their audience. 
Mobile Marketing:
Reaching customers through their mobile devices using SMS, mobile apps, or mobile-friendly websites. 
Video Marketing:
Creating and distributing video content to engage audiences and promote products or services. 
Marketing Analytics:
Analyzing data to understand customer behavior, track campaign performance, and optimize marketing strategies.